5 Things You Should Know About Social Media Video Production
A solid video marketing strategy can give your brand the social media boost it needs to reach a wider audience. Here are five things you need to know.
Social media video marketing is perhaps one of the most powerful ways to promote your brand these days. Internet and social media adoption increase with every passing year, and more of our younger generation is growing up with technology in their hands.
The fast-paced and informative nature of social media videos makes them fantastic for casual consumption, and the services themselves have some of the highest potential revenue gains of any marketing platform around.
So if you’re interested in learning more about social media video production, here are five of the most important things to learn.
1. Setting Goals Will Help Guide Your Decision-Making In The Future
One of the most important goals of social media video production is to be able to set goals for the future. This will help drive decision making and it also makes it easier to measure your success and progress.
When starting out with a new social media marketing strategy, make sure you’re creating simple goals that are within reach. Don’t set long-term goals such as a million views on your videos, and don’t set vague goals such as “improve brand awareness” because it’s hard to measure.
Instead, set small goals such as “generate new demand” or “drive our first conversion” or even “get 10 new followers”. Small goals like this are much easier to achieve and are simple to measure with analytics tools.
2. Choose The Right Platforms For Your Business
There are a couple of important platforms that you should be using for your videos. Each of them has different styles and audiences, so it’s important that you choose one that best fits your needs.
For instance, Instagram makes use of live streaming and can support both landscape and portrait videos. On the other hand, TikTok is mainly targeted at younger audiences, so it’s important to learn about meme culture and use simple language if you want to appeal to them.
3. Decide On The Style And Format Of Your Videos
Most businesses have a unique social media marketing style, especially when it comes to how videos are filmed and formatted. For instance, many businesses like to use videos that highlight their products in real-life use cases, whereas others like to make showcases.
The type of video that you use will depend heavily on how your business likes to market products to customers, so take note of this and make sure you maintain a consistent style.
4. Take Content Production Seriously And Plan It Out
High-quality videos take a while to produce. They’re usually planned out, they often have film crews, and you might even hire VFX artists. The more time and effort you put into social media video production, the better your results will be.
5. Make Good Use Of Analytics
Lastly, make sure you’re using analytics and metrics to gauge the success of your social media video productions. This will help you understand how much money you’re spending so that you can compare it to the potential profits you’ve made, and it will also help you measure how far you are from your initial goals.