Top 5 High-Performing Types Of Content Marketing

Content Marketing is provided to businesses that look forward to establishing their brand’s presence, build a following, and have a successful startup in the market. Content marketing is a strategy that involves content to be marketed in such a way that businesses can gain online presence and stand out.

Every business has a different kind of audience, and you have to create content based on what they are looking for. Here are the top 5 types of content marketing you can use to engage your leads and boost sales:

1. Blogs

Blogging is one of the most used content types of content marketing, where you share information with customers and target audiences. It is popular among small businesses and for a good reason! Blogs are one of the best ways to improve SEO and is a low-cost way to boost organic traffic.

With blogs, you can write information about your product or services, share links to your social media pages, link to partners’ websites and products. The key to getting more traffic via a blog is to write valuable content that attracts customers to buy your product.

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2. Videos

When do you think your audience can spare time to read your content? During a break! The best way to gain audience attention is to create something short and quick. Video does the needful. It helps businesses to remain competitive in the busy digital marketplace and engage them quickly with high quality vides.

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According to the recent HubSpot research, 50% of the consumers want to see their brand’s video to know more about the product. Videos can be posted on your social media platforms, site pages, or on your partners’ websites. Videos appeal most to the audience and provide an excellent ROI to your business.

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3. Infographics

Infographics are visually appealing content and are an eye-catching marketing strategy to engage consumers. Infographics can be designed in such a way that presents statistics or processes in a visually captivating manner. It is a piece of quick and low-cost music to a marketer’s ears. Moreover, infographic marketing educates the consumers about the products, its trend, and demographic data over the last few years.

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4. Case Studies

Case studies are stories from previous or current customers that illustrate their journey from start to finish, and you helped them become successful. These case studies are highly valuable to big clients that require real examples before going ahead with you. This helps your audience to understand how your business can grow its brand value and activity.

5. eBooks

eBooks are a way of providing valuable content to your clients with useful information. The keyword here is value. It addresses the needs and challenges that a business faces and how it can help it grow its business. It is a long-form of blog content, giving your audience some valuable information rather than just putting ads in it. These eBooks are downloadable and provide a high ROI from potential clients. To download eBooks, visitors provide their contact information, helping you to gain access to your potential client. Unlike other content types, it focuses on building long term relationships with the target customers.

These are the top most content marketing strategies that are popular in the market. But there are others as well that are used based on the business requirement and target audience. One must choose what fits best for their business. If not sure which types of content marketing are right for your business, we are here to assist you.