How To Optimize Videos For Different Platforms

• The percentage of businesses that use video marketing is a whopping 81%
• 55% of people watch videos online every single day
• The amount of people who would rather learn about a product through video is 72%

Uploading a video to the internet can’t be completed with a one-size-fits-all approach. It’s something that can cost you heavily, especially if you’re a smaller business with a more localized sales approach. This expensive is why the help of expert SEO marketing specialists can be so important.

To better understand how your video presence can be improved, let’s break down some essential tips that can set your business on the right path.

Things You Should Always Do – No Matter What

While there will be specific tasks that need to be completed for different social media platforms, what are some things you should always pay attention to with your video marketing?

Captions, Captions, Captions

Many people, especially those on mobile, will watch a video with the sound off. They could be in a public setting without earbuds. It could be inconvenient to try to listen. Or they might just not be in the mood. Being able to communicate your message through written language in your video can make all the difference.

Grab the Viewer’s Attention

The majority of people who watch online videos are on a mobile device, which means you need to grab their attention right away, or you’ll lose them. So, how do you do this? One of the most straightforward strategies is to start with a bang. Either get straight to the point regarding what they’d want to hear or reel them in with something intriguing.

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Facebook Facts

Shorter is Better

There’s a lot of content you can be scrolling through on Facebook, and users aren’t typically prepared to watch a two-hour video. In the same thought process as Dr. Ian Malcolm in Jurassic Park, even if we can do it, maybe we should stop and think if we should do it.

It’s probably best for optimal video engagement to keep that number down to just a couple of minutes.

You’ll Have Greater Success with Uploading

It’s a not-so-secret secret that Facebook will always prioritize native content. If you post the same video twice, with one post being a link to YouTube and the other being uploaded natively, the Facebook algorithm will push the native video more. In fact, you should be expecting double the amount of views you would be receiving from an external link.

Instagram Ingenuity

Loop it with Boomerang

Boomerang used to be a stand-alone app, but now it has conveniently been fully integrated into Instagram. What makes Boomerang unique is its fun looping content. All you have to do is press a button, and the feature will grab a burst of 10 photos. It will then convert these photos into a video that continuously moves forward and backward.

So, even besides smaller marketing techniques such as uploading natively, you might even want to consider creating video content exclusively for that social media platform. As a side note, this is also available to use on Facebook, but it’s used far less frequently.

Get to the Point – 60 seconds

Instagram has the shortest maximum video length among the powerhouse social media trio that includes Facebook and Twitter. You’re going to need to keep your video to 60 seconds unless you want your viewers to tap the screen to watch more in a different location on the app.

This works in your favor, though. Since much of Instagram merely is images, people aren’t typically prepared to watch long-form marketing content.

Twitter To-Dos

Native Video for the Win

Just like Facebook, uploading will naturally bring in more traffic than posting a link from YouTube. This means more retweets, more likes, and more exposure, plus you get the benefit of the video auto-playing. This instant action gives you a greater shot at grabbing potential viewers who might not have initially been interested enough to hit the play button.

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Take Advantage of the Loop

Do you remember Vine? While the once-famous video app is unfortunately no longer with us, it does have some hidden life remaining through Twitter. Initially, if you posted a less than 6.5 seconds long video, it would automatically loop – just like Vine!

Twitter has recently expanded this, however, to less than 60 seconds. If you’re doing short content, you might want to get a little creative to see if you can create a perfect loop, which is one that is not easily noticed by the naked eye at first glance.

Get the Most of Your Online Presence with SEO Marketing

You always want to do what’s best for your business, and while day-to-day issues are important, so is marketing – and it can be more challenging than it looks. Even with some of these important tips, there are still many fine details that can be improved. Turning to an SEO company can bring you peace of mind that everything is being done to get the most eyes on your content.

About The Author

Shay Berman is the founder and president of Digital Resource, a full-service digital marketing agency located in South Florida. Shay’s clear-cut approach to internet marketing has driven his clients' businesses to new heights and allowed Digital Resource to land on the Inc 500 list two years in a row and be named as No. 49 on Entrepreneur magazine's Entrepreneur 360 list.

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