Easy-To-Use Social Media Marketing Tools For Start-Ups

Social media is one of those things that most brands know they need for marketing but don’t always have the time for. It can be pricey to outsource content creation, posting, and community management to an agency or freelancer. However, it takes a lot of time to get it right—not something the owner of a start-up has a lot of.

The good news is there are plenty of tools that are great for start-ups. They make planning, scheduling, creating and reporting so much easier. Plus, many of them work on a freemium model, so you don’t pay a cent for the basic features.

If you want to maximize your ROI on social media marketing, these tools can help.

Hootsuite

This has to be the top contender for managing your social media profiles and pages. You can bring all of your different accounts into one dashboard so that you aren’t constantly flicking between platforms. There is a range of plans, starting with a free profile that does pretty much everything the paid-for memberships do, but you have a limit on how many social profiles you can include.

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With Hootsuite, you can schedule all of your content in advance for all of your connected profiles. You can also manage all interactions you have with your followers, including reposting their content, liking their comments and replying to them.

Canva

Social media is all about the images, videos and other rich media you can share. All platforms are becoming highly visual and often give a greater emphasis to posts that contain media and not just text.

This is where Canva comes in.

Canva is an online platform for graphic design that allows you to create your own images, GIFs, slideshows, videos and so much more. The platform is free to use and stores everything online. You can, however, pay to use certain stock images or graphics in your designs, and there is a premium subscription that offers you a few extras as your business grows and your needs increase.

The platform has a massive library of royalty-free images, graphics, videos, templates, GIFs and more. You can also use these forms of media in a multitude of ways, as well as edit many of them to suit your brand colors and identity. It’s simple to resize images and media, and you can easily add your logo to every piece of content you create.

Sprout

Looking at your brand reputation online is a critical part of social media marketing. You need to keep an eye on who is mentioning your start-up, what they’re saying, and which platforms they’re saying it on. This is how you keep on top of the conversation and ensure that people are happy with your brand.

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A platform like Sprout is perfect for social listening. It has one of the most in-depth listening tools that is used by social media marketers the world over. You have to pay for the service, but it’s well worth it. There is real-time monitoring that tracks the keywords that are specific to your brand, making it even easier to target trending search terms.

Wrapping Up

Social media marketing is one of the most popular ways to advertise your business. It’s one of the most cost-effective too, and you can reach a huge number of people on a small budget. These tools are a valuable addition to your start-up, and using one—or more—will position your brand where you want it to be.

Are there any tools that you would recommend? Let us know in the comments and we’ll check them out!

About The Author

Lorie is a full-time writer and editor with a background in logistics management and freight forwarding, covering a variety of topics and news within the industry.