Effective Task Management Techniques For Digital Marketing Agencies

Digital Marketing has so many elements that need to be considered for their campaigns to be at peak efficiency. This makes it vital that task management is streamlined so that everything is completed on time and to a good standard.

If one part of a digital marketing campaign isn’t finished on time, it could lead to an unsuccessful strategy or a delay in achieving the desired results.

There are techniques that digital marketing agencies can use to help with effective task management that will streamline day-to-day operations and enhance their campaigns. From eliminating distractions in the workplace to using new technologies, there are several ways to maximise your task management which we will explore throughout this article.

If you’re part of a digital marketing agency, or want to learn more about the industry and time management, this guide will be the perfect read for you. So, continue reading to find out more.

Set Time Limits

Allocating a strict amount of time to complete a task will help you work faster and more effectively, as you know you’ve only got a set timeframe to get it done.

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Having an hour-glass or using technologies like Google’s timer feature can be great for setting times for task management. You can also create a plan at your digital marketing agency, so everyone has a set amount of hours to work on a client each week.

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Eliminate Distractions

Shared offices come with many distractions with a higher chance of conversations getting in the way of completing work. This is especially true in digital marketing where communication is key to ensuring work is completed properly.

Finding ways to limit distractions, such as putting in earphones or having quiet times during the day will help you to complete tasks on time.

Task Delegation

Task delegation is very important in digital marketing, especially when working as part of a team. Sometimes workloads can get on top of us and become overwhelming, as it’s too easy to say yes and accept as many tasks as possible.

There’s nothing wrong with delegating tasks to others who have less on. This can help to streamline processes and better manage tasks.

Avoid Multitasking

Not finishing one task before starting another can significantly hurt your task management process and confuse you. You should always make sure that when you start one task you finish it before moving on to something new.

While it can be tempting to jump from task to task, it can lead to the final product not being good enough.

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Regular Breaks

While you do need to complete tasks by a strict deadline in digital marketing, it’s important to not overwork yourself and give yourself time to recharge. Non-stop work can tire us out and lead to us not completing tasks to our best ability.

It is recommended to take two 15 minute breaks, one in the morning and one in the afternoon to help with task management.

Adopt New Technologies

Task management software can be a great way of keeping track of tasks and ensuring that your digital marketing work doesn’t fall behind.

For example, Productive is an all-in-one agency management system that handles all areas of agency operations, such as project management, resource planning, financial reporting and client involvement.

Every digital marketing agency will come into contact with social media and use it as part of their campaigns. This makes it very important to choose channels that are worth your time and not to waste time on social media platforms that won’t be very beneficial for your clients.

For example, a digital marketing agency should predominantly use channels like Facebook and Instagram while avoiding ones like Pinterest, as less people use it in that area.

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Schedule Posts

Having to create new posts and posting them when the time comes, it can be way more productive to create the posts in bulk and then schedule them all for an entire month. This will make you worry less about having to remember when to post them throughout the month, which frees your mind to focus on other tasks that need completing.

Use Templates

Applications like Canva allow digital marketing agencies to create things such as video thumbnails and article images. These can sometimes be time consuming and take a while to create, which can get in the way of completing other tasks.

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You should use the templates available on Canva to help make these quicker and boost your productivity.

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AI Integration

While AI shouldn’t be used to create website content, as it is recognised by Google and can be penalised for not being quality content, it can be used for other parts of digital marketing to help with task management.

One way it can be used in digital marketing is to help create unique article titles for your website’s blog, as trying to come up with new titles yourself can sometimes take a while.

About The Author

Amy Jones is a freelance writer specialising in investment tips and current financial market affairs. She enjoys documenting her experiences and relevant changes in the economic and digital word that will benefit her readers in their own lives.